Over The Products Of A Competing Company †Myassignmenthelp.Com

Question: Discuss About The Over The Products Of A Competing Company? Answer: Introducation Knowing whether or not the use of iPhone 7 can be affected by extreme temperature is important as the consumer who travels widely and intends to own an iPhone 7 need to be prepared on how to deal with the mobile phone in cases where it has been affected (Haris, 2017, pp.32). Such a consumer may be a resident of India but travels Chennai or Goa, destinations known for very high temperatures. Opinions based on the iPhone operating system is important as it helps to know whether the consumer found all the features they wanted in a phone and if the features found were fully operational to the best of their desire (Moffett Eiteman, 2017 pp.117). User -friendly phones are important in the sense that they can fit into the busy lifestyles of consumers who own them as they have minimal complexity and are easy to operate making them reliable and can be used to conduct the buyers day to day activity without much difficulty. The consumers use, and opinion will help consider the companys current situation by weighing the strength and weakness of their product such as the advantage and disadvantage it has over the products of a competing company. The opinions also help to define target audience with the considerations of facts such as an efficient operating system for business men (Baines Antonetti, 20167 pp.82). The ideas assist in the listing of marketing goals such as increasing the companys sale by 100% annually. For the question of the effectiveness of the operating system of the iPhone 7, visiting a highly populated place such as shopping malls or the market will be a good way to gather information using marketing research techniques and conduct one on one interview and watch the shopping preferences of the consumers (Dalgic leeuw, 2015pp.137). These places offer a wide opportunity to carry out different accounting research techniques such as survey, observation, and field trials. Quantitative approach The quantitative approach is a method that can be used to gather information from the market research skills. The marketing research technique, in this case, being survey and observation (Education Lukas, 2014 pp.10). Data collected can be critically analyzed and manipulated to arrive at conclusions making it a desirable method since it mostly deals with numerical data (Flint Golic, 2016 pp.97). Data gathered from the survey and observation will mainly comprise of numbers of different consumers, their age, some products bought and numbers of product outlet observed. Advantages of quantitative approach Embracing the quantitative approach puts one at an advantage of having immediate feedback as the marketer works with facts of numbers compared to the method of qualitative approach where marketer works with words (Hair Hollensen, 2015, pp. 57).The quantitative approach also gives the marketer the privilege of having a one on one interactions with the consumer compared to the qualitative method where one on one interaction is limited. Disadvantage Quantitative approach method can be costly because of labor in the field, time and money compared to qualitative approach method. References Hair Jr, J.F. and Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education Australia. Moffett, M.H., Stonehill, A.I. and Eiteman, D.K., 2017. Fundamentals of multinational finance. Pearson. Dalgic, T. and Leeuw, M., 2015. Niche marketing revisited: theoretical and practical issues. InProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference(pp. 137-145). Springer, Cham. Springer, Cham. Flint, D.J., Signori, P. and Golicic, S.L., 2016. Brand Management Fundamentals. In Contemporary Wine Marketing and Supply Chain Management (pp. 97-115). Palgrave Macmillan US. Harris, C., 2017. The Fundamentals of Digital Fashion Marketing. Bloomsbury Publishing. Baines, P., Fill, C., Rosengren, S. and Antonetti, P., 2017. Fundamentals of Marketing. Oxford University Press.